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Choosing between a landing page and a microsite can significantly impact campaign performance. This guide explains when to use each approach and how businesses can maximize conversions through strategic execution.

Rock Paper Simple (RPS) proudly announces its recognition at the 2025-2026 American Advertising Federation (AAF) Space Coast ADDY® Awards, held February 21, 2026. The agency earned 10 awards from 11 submissions, showcasing creative excellence across branding, digital advertising, video production, and social media strategy.

Most business websites look good but fail to generate meaningful leads. This guide explains how marketing-focused websites are built to convert visitors into revenue using modern strategy, user experience, and data insights.