Marketing

Choosing between a landing page and a microsite can significantly impact campaign performance. This guide explains when to use each approach and how businesses can maximize conversions through strategic execution.

Rock Paper Simple (RPS) proudly announces its recognition at the 2025-2026 American Advertising Federation (AAF) Space Coast ADDY® Awards, held February 21, 2026. The agency earned 10 awards from 11 submissions, showcasing creative excellence across branding, digital advertising, video production, and social media strategy.

Most business websites look good but fail to generate meaningful leads. This guide explains how marketing-focused websites are built to convert visitors into revenue using modern strategy, user experience, and data insights.

Many companies invest in marketing before clearly defining their market positioning. This guide explains how brand research and positioning create the clarity businesses need to communicate value, differentiate from competitors, and drive stronger marketing performance.

A strong brand image influences how customers perceive credibility, value, and expertise. This guide explores proven strategies companies use to improve brand perception, strengthen trust, and stand out in increasingly competitive markets.

Clear brand messaging helps businesses communicate their value, differentiate themselves from competitors, and build trust with potential customers. This guide explains the key elements of a strong messaging strategy and how it supports long-term marketing success.

Spencer Pruitt, a strategic investment and advisory firm, is proud to announce the acquisition of Rock Paper Simple, a leading branding and marketing agency, and TechRev, a technology solutions company.